A conversation about communication strategy recently ran across three of Nigeria’s national newspapers, and what struck me was not that it was carried, but what each newsroom chose to pull from it.
Independent led with the risk: that going viral before you are ready can cost you the credibility you spent years building. ThisDay framed it as opportunity, arguing that in a market where attention is cheap, trust has become the real competitive advantage. Vanguard went straight for the sentence that sits underneath both, that you can be seen by millions and believed by none.
Three headlines, one argument. Visibility is easy now. Anyone can be loud, and the tools to be loud cost nothing. Credibility is the scarce thing, and it is built the slow way: by understanding people before speaking to them, by saying only what you can defend under scrutiny, and by showing up with substance long enough that consistency turns into trust.
That is not a comfortable message in a landscape that rewards speed. But institutions and leaders who take the shortcut usually pay for it later, and they pay in the one currency that cannot be bought back.
The full interviews are below.
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Newspaper Coverage
In Print and Online
- Communication Strategy: Going Viral Unprepared Can Destroy Your Credibility Independent
- Trust Is New Competitive Advantage ThisDay
- You Can Be Seen By Millions, Believed By None Vanguard
- Communication Strategy: Going Viral Unprepared Can Destroy Your Credibility — Israel Fagbemigun Independent
- Expert Asks Professionals To Prioritise Trust Over Visibility Leadership
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