Work · Thinking · Updates
Case studies, publications, project summaries, and perspectives from the work — as it happens.
A conversation about communication strategy recently ran across three of Nigeria’s national newspapers, and what struck me was not that it was carried, but what each newsroom chose to pull from it. Independent led with the risk: that going viral before you are ready can cost you the credibility you
When Nigeria’s Ministry of Interior quietly transformed passport renewal for citizens across the United Kingdom, replacing long queues and months-long waits with a contactless system that delivers passports to the doorstep in days, the reform deserved to be seen. Working across the UK diaspora, we gathered the honest testimonies of
When Nigeria’s contactless passport application system began quietly transforming lives across the United Kingdom, the story was waiting to be told. Here is how it reached 21 newspapers, two blogs, and three national television stations.